The idea for the Startup came up when our Founder Christof realized that it is always that last Gin & Tonic that you regret the next morning, or that you all too often just drink alcohol because of the lack of exciting alternatives. 

It was never about being anti-alcohol but about having another choice in moments when you don't want to drink alcohol. That's why we wanted to develop alcohol-free spirits with which you can mix your favorite drinks to cheers with, just without the alcohol. 

Along the way, Janick joined the mission as co-founder. We both received a lot of encouraging feedback for the idea, but also some irritated, odd faces... And exactly that polarizing feedback motivated us. Society is still very much dominated by alcohol-driven drinking rituals and we want to celebrate all the free-spirited rebels out there who proudly join us in breaking those social drinking norms. 

REBELS 0.0% was born!