OUR STORY

The idea for the Startup came up when our Founder Christof realized that it is always that last Gin & Tonic that you regret the next morning, or that you all too often just drink alcohol because of the lack of exciting alternatives. 

It was never about being anti-alcohol but about having another choice in moments when you don't want to drink alcohol. That's why we wanted to develop alcohol-free spirits with which you can mix your favorite drinks to cheers with, just without the alcohol. 

Along the way, Janick joined the mission as co-founder. We both received a lot of encouraging feedback for the idea, but also some irritated, odd faces... And exactly that polarizing feedback motivated us. Society is still very much dominated by alcohol-driven drinking rituals and we want to celebrate all the free-spirited rebels out there who proudly join us in breaking those social drinking norms. 

REBELS 0.0% was born!

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OUR MISSION

We were born to revolutionize adult drinking culture, and today our mission remains the same. We invite you to join the Cheers Revolution: a movement that challenges social drinking norms and celebrates everyone's freedom of choice.

Cheers to that, you rebels out there!

OUR PRODUCTS

Our truly alcohol-free REBELS 0.0% Dark Spice, Botanical Dry, Sweet Amaretti, Dolce Spritz, Malt Blend and Bitter Aperitivo are inspired by the classics and the perfect sophisticated base for your favorite longdrinks & cocktails.

They contain the typical ingredients as their alcoholic counterparts and with the addition of a tiny bit of chili extract, we even get a little burn in the throat.

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OUR PROCESS

Crafted & produced in the Swiss Alps, we are proud to be the first Swiss alcohol-free spirit alternatives in the market. With our unique double distilling process and natural botanicals, we bring out more intense and complex flavors, even without the alcohol.

  • STEP 1

    NATURAL BOTANICALS

    for highest quality products 

  • STEP 2

    DOUBLE DISTILLATION

    to extract more complex flavors 

  • STEP 3

    BLENDING & BOTTLING

    for authentic and balanced taste

  • STEP 4

    CAREFULLY PASTEURIZED

    for longer lasting shelf life

  • STEP 5

    MIX YOUR DRINKS

    and CHEERS!

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