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GAME-CHANGERS

  • Innovators. Visionaries. Game Changers.

    We highlight and celebrate the bars, restaurants, and hotels that are redefining drinking culture, proving that exceptional taste and unforgettable experiences don’t need alcohol.

Game Changer #1:

MAGDALENA, Rickenbach (Switzerland)

2 Michelin Star Restaurant

    "You don’t need alcohol to have fun. For us, non-alcoholic pairings aren’t just filling a gap, they’re here to be played with character and creativity."

    — Nadine Reitinger, Chef de Service at Magdalena Restaurant

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    Game Changer #2:

    Naturhotel Forsthofgut, Leogang (Austria)

    5* Luxury Hotel in the Austrian Alps. Winner of “Eco Hotel of the Year 2024”

      "We want to show guests that mindful choices can be just as refined, rich, and rewarding as any other form of luxury."

      — Tom Fix, Barkeeper at Naturhotel Forsthofgut

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      Game Changer #3:

      Sexy Fish, London

      #92 of the Top500 Bars (2023) and Best New International Cocktail Bar (2022)

        "REBELS 0.0% Malt Blend gives us a depth of flavour and a texture that five years ago I didn’t believe was possible."

        — Samuel Page, Head Bartender at Sexy Fish

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        Game Changer #4:

        Cervo Mountain Resort, Zermatt

        5* Design Hotel. Awarded "Best Luxury Mountain Resort in Western Europe" and "Best Luxury Sustainable Hotel"

          "For us, it’s not about alcohol or no alcohol: it’s about real flavour. With REBELS 0.0%, we create a flavour complexity that you’d normally only achieve with alcohol."

          — Markus Kössler, Culture, Experience & F&B Manager at Cervo Zermatt

          WATCH THE VIDEO

          Game Changer #5:

          The Coral Room, London

          Bar of the 5* Bloomsbury Hotel. Ranked among London’s best hotel bars by Condé Nast and Time Out

            "We listen to our guests, and we decided to move into non-alcoholic drinks. We love REBELS 0.0% because they focus on flavors."

            — John Ortega, Head Bartender at The Coral Room

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            GAME CHANGERS

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